Graphic Designer | Brand & Marketing Communications
I manage digital marketing and e-commerce for multiple consumer brands, blending creative storytelling with data-driven strategy. My work spans social media management, paid advertising, product launches, packaging and label development, website builds, content production, and complete brand identity creation. I specialize in bringing brands to life online through engaging visuals, strong messaging, and cohesive digital ecosystems.
Expertise:
✔ Social Media Strategy & Multi-Brand Management (FB, IG, TikTok, LinkedIn)
✔ Google Ads, Meta Ads, GA4, Tag Manager & Performance Optimization
✔ E-commerce Management, UX/UI, Product Pages & Conversion Strategy
✔ Photography, Video Production, Editing & Creative Direction
✔ Branding, Packaging Design & Product Development
✔ Content Strategy, Email Marketing & Data-Driven Insights
✔ Social Media Strategy & Multi-Brand Management (FB, IG, TikTok, LinkedIn)
✔ Google Ads, Meta Ads, GA4, Tag Manager & Performance Optimization
✔ E-commerce Management, UX/UI, Product Pages & Conversion Strategy
✔ Photography, Video Production, Editing & Creative Direction
✔ Branding, Packaging Design & Product Development
✔ Content Strategy, Email Marketing & Data-Driven Insights
I currently lead the digital direction for Zippy’s Hockey Wax and Rosin Ridge—building one brand from the ground up and revitalizing the other through stronger content, sharper campaigns, and improved analytics. My focus is on creating authentic, high-impact digital experiences that grow audiences, elevate brand presence, and drive measurable results.
Always open to creative collaborations and new digital challenges.
RESUME
KEY SKILLS
Proficient in Adobe Creative Suite
Strong social media skills across all platforms
Exceptional creative and artistic abilities.
Excellent photo and video production skills
Website content, design, and updates.
Proficient in building corporate branding — including visual identity, colour palettes, typography, and packaging.
Strong social media skills across all platforms
Exceptional creative and artistic abilities.
Excellent photo and video production skills
Website content, design, and updates.
Proficient in building corporate branding — including visual identity, colour palettes, typography, and packaging.
EDUCATION
Marketing Management, Fanshawe College, Postgraduate Certificate, London, On, September 2023 - April 2024
Graphic Design, Fanshawe College, Advanced College Diploma
London, On, September 2020 - August 2023
Animation Arts, College of Theatre Arts and Animation, College Diploma
Moscow, Russia September 1997- July 1999
Graphic Design, Fanshawe College, Advanced College Diploma
London, On, September 2020 - August 2023
Animation Arts, College of Theatre Arts and Animation, College Diploma
Moscow, Russia September 1997- July 1999
PROFESSIONAL EXPERIENCE
Digital Marketing & E-Commerce Manager — Zister Group Inc.
London, ON | 2024 – Present
Lead social media, content creation, paid ads, analytics, and e-commerce operations across multiple consumer brands, including Zippy’s Hockey Wax and Rosin Ridge. Oversee brand identity, creative production, community engagement, and multi-platform strategy.
Lead social media, content creation, paid ads, analytics, and e-commerce operations across multiple consumer brands, including Zippy’s Hockey Wax and Rosin Ridge. Oversee brand identity, creative production, community engagement, and multi-platform strategy.
Zippy’s Hockey Wax — Social Media, Content Production & Digital Growth
• Manage daily social media across Instagram, TikTok, Facebook, and the website.
• Produce scroll-stopping photography, short-form video, graphics, and written content.
• Build and maintain content calendars; ensure cohesive brand voice and visuals.
• Run Meta Ads, Google Ads, retargeting, and A/B creative tests.
• Analyze performance via GA4, Meta Insights, and TikTok Analytics; produce growth reports.
• Handle community management: comments, DMs, customer questions, reviews.
• Capture real-time content at rinks, events, and seasonal promotions.
• Produce scroll-stopping photography, short-form video, graphics, and written content.
• Build and maintain content calendars; ensure cohesive brand voice and visuals.
• Run Meta Ads, Google Ads, retargeting, and A/B creative tests.
• Analyze performance via GA4, Meta Insights, and TikTok Analytics; produce growth reports.
• Handle community management: comments, DMs, customer questions, reviews.
• Capture real-time content at rinks, events, and seasonal promotions.
Rosin Ridge — Full Ground-Up Brand Build
• Created the entire brand: product lines, packaging, labels, brand voice, and visual identity.
• Shot all photography, lifestyle visuals, and promotional videos.
• Designed and launched a complete e-commerce website (UX/UI, SEO, content).
• Manage all social media content and community engagement.
• Run paid campaigns across Meta Ads and Google Ads; optimize via analytics insights.
• Handle email marketing, product descriptions, and ongoing digital operations.
• Shot all photography, lifestyle visuals, and promotional videos.
• Designed and launched a complete e-commerce website (UX/UI, SEO, content).
• Manage all social media content and community engagement.
• Run paid campaigns across Meta Ads and Google Ads; optimize via analytics insights.
• Handle email marketing, product descriptions, and ongoing digital operations.
London, ON | 2024 – 2025
•Produced branded photo/video content and refreshed visuals for web and e-commerce
•Designed digital and print materials, including signage and packaging.
•Led SEO/UX updates and email campaigns; boosted engagement by 35%.
•Built and maintained an internal creative asset library.
•Designed digital and print materials, including signage and packaging.
•Led SEO/UX updates and email campaigns; boosted engagement by 35%.
•Built and maintained an internal creative asset library.
Marketing Strategist — Village Creative
London, ON | 2024
• Created retail visuals, ads, and creative assets.
• Supported strategy for B2C product launches.
• Created retail visuals, ads, and creative assets.
• Supported strategy for B2C product launches.
Marketing & Communications Coordinator — CALIPSO Festival
Port Stanley, ON | 2022 – Present
• Increased attendance by 50% through social + email campaigns.
• Produced event media, press kits, and sponsor decks.
• Increased attendance by 50% through social + email campaigns.
• Produced event media, press kits, and sponsor decks.
Freelance Content Strategist & Creator
London, ON | 2021 – Present
• Amazon listings, landing pages, SEO, and social campaigns.
• Amazon listings, landing pages, SEO, and social campaigns.
PROGRAMS
Photoshop
Illustrator
InDesign
After Effects
Premier Pro
Acrobat
PowerPoint
Figma
WordPress
Wix
Yola
Ecwid
Google Analytics
Google Ads
Meta
TikTok
Hootsuite
HubSpot
Shopify
Canva
Salesforce
Microsoft Office
Illustrator
InDesign
After Effects
Premier Pro
Acrobat
PowerPoint
Figma
WordPress
Wix
Yola
Ecwid
Google Analytics
Google Ads
Meta
TikTok
Hootsuite
HubSpot
Shopify
Canva
Salesforce
Microsoft Office
AWARDS
President's Honour Roll 2024
Deans Honor Roll:
Winter 2020, Fall 2021, Winter 2023, Fall 2023, Winter 2023
Winter 2020, Fall 2021, Winter 2023, Fall 2023, Winter 2023
2nd Place at Fastenal Pitch Competition
People's Choice Award at Ports Stanley Art Show