The main objective of this project was to design a logo for a coffee shop that also had its own coffee brand. The coffee shop is situated in Stratford, Ontario, a town renowned for its theaters and the picturesque Victoria Lake, which is home to elegant swans. The aim was to create a logo and branding package that captured the essence and creativity of this vibrant town. By incorporating elements that evoke the town’s artistic atmosphere and the serene presence of swans on the lake, the goal was to establish a strong connection between the brand and the unique character of Stratford.
