The project aimed to design a logo and label for a chicken and ribs BBQ sauce with a distinctive blend of jalapeno and lime flavors. The objective was to create an eye-catching brand identity that accurately represented the sauce’s unique taste and appealed to the target audience. I developed a logo and label that effectively communicated the sauce’s spicy and tangy attributes, ensuring it stood out among competitors on store shelves. The ultimate goal was to establish a cohesive and enticing brand identity that would entice customers to try the sauce and become repeat purchasers.
