🌞 Calipso 2025 = 100% Organic. 50% More Visitors.
I am proud to lead the marketing for the Calipso Festival for the third year in a row — and this time, I embraced an entirely organic strategy. No paid media; just creativity, precision, and community connection.
Here’s what I achieved:
• A 50% increase in daily visitors to Port Stanley, solely using Meta and email marketing.
• Full creative production that included static images, videos, Reels, and even co-writing a theme song with Mureka.AI.
• Directed real-time coverage and managed all Meta engagement.
• Designed all brand assets, including social media content, signage, sponsor decks, and brochures.
• Ensured that sponsor and media timelines stayed on track without any overruns.
The impact was significant, achieved within a small budget, and delivered authentic results.Â
I'm still buzzing from the energy and proud of the story this project tells.
CALIPSO 2024
Event Promo Video
I am delighted to share that I played a crucial role in organizing the successful CALIPSO Summer Festival in Port Stanley in 2023, which received a great response from the public. Here are some of my contributions to the festival. I am excited to continue participating in this multi-day event in 2024.Â
- I reached terrific results with organic ads only
-Â Coordinated with vendors and performers
- Executed a comprehensive marketing strategy
- Collaborated with sponsors to create engaging brand experiences
- Fostered relationships with local businesses and community groups
- Updated the festival logo to modern standards
- Produced all printable materials and promo video
- Managed social media presence, ensuring the festival look and feel matches the brand.
-Â Coordinated with vendors and performers
- Executed a comprehensive marketing strategy
- Collaborated with sponsors to create engaging brand experiences
- Fostered relationships with local businesses and community groups
- Updated the festival logo to modern standards
- Produced all printable materials and promo video
- Managed social media presence, ensuring the festival look and feel matches the brand.
All these tasks helped us attract thousands of people to the festival and receive positive feedback from the locals and sponsors. I am proud to have contributed to making the festival a huge success and look forward to contributing to more such events in the future.
