Oranges and Olives Marrakech Sweets and Savories is an authentic Moroccan bakery in Toronto. Their goal was to boost sales and increase awareness of their services. To achieve this, Village Creative implemented the following strategies:
1. Google advertising campaigns: We created ads focused on keywords that reflect audience purchasing intent. We continually optimized our campaigns for optimal performance.
2. Social media advertising campaigns: We deployed customized ads across Meta (Facebook and Instagram) and TikTok platforms. This effectively introduced the product range to the target audience and resulted in measurable conversions.
3. Content calendar and templates: We established and designed templates for future use, ensuring consistent and engaging communication.
4. Market research: We crafted a comprehensive questionnaire to gain insights into customer preferences, market trends, and competitor analysis.
5. Photography training resources: We curated a wealth of resources to enhance digital promotion efforts across social media and website platforms.
6. GTA events: I identified and documented GTA events, emphasizing the importance of participation and offering guidance on involvement strategies. I designed 3 event banners for you to choose from to take to the event.
I also created a visual for the project.
We provided next recommendations:
Conduct regular market research surveys.
Allocate a budget for monthly social media and Google ads.
Follow the content plan and strategy.
Improve the website user experience.
Keep developing a TikTok account.
We sincerely thank Village Creative and Oranges and Olives Marrakech Sweets and Savories for the opportunity to collaborate.
1. Google advertising campaigns: We created ads focused on keywords that reflect audience purchasing intent. We continually optimized our campaigns for optimal performance.
2. Social media advertising campaigns: We deployed customized ads across Meta (Facebook and Instagram) and TikTok platforms. This effectively introduced the product range to the target audience and resulted in measurable conversions.
3. Content calendar and templates: We established and designed templates for future use, ensuring consistent and engaging communication.
4. Market research: We crafted a comprehensive questionnaire to gain insights into customer preferences, market trends, and competitor analysis.
5. Photography training resources: We curated a wealth of resources to enhance digital promotion efforts across social media and website platforms.
6. GTA events: I identified and documented GTA events, emphasizing the importance of participation and offering guidance on involvement strategies. I designed 3 event banners for you to choose from to take to the event.
I also created a visual for the project.
We provided next recommendations:
Conduct regular market research surveys.
Allocate a budget for monthly social media and Google ads.
Follow the content plan and strategy.
Improve the website user experience.
Keep developing a TikTok account.
We sincerely thank Village Creative and Oranges and Olives Marrakech Sweets and Savories for the opportunity to collaborate.
Our campaign helped our client gain numerous new customers, leading to their satisfaction with the results.
